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The video and song have been getting a lot of hate since it was released last week. First, the hate was due to the Korean Popstar Tags in the description bar, then it was due to the guys wearing make-up etc etc. Some are saying that the song and video are a parody of Kpop Boy Bands? Others are saying it's not a real group because of Heart2Heart releasing a mini album as a opposed to a full album. As far as I know, mini albums are a staple in the Kpop & Jpop scene (East Asia music scene).
Honestly, the song is catchy, the lyrics are stupid but my issue with the video are the guys hair. Chad (first blonde guy in the video) and the other blonde guy hairstyles are terribly messy. No offence, to Chad but he kind of looks 'tipsy' or pervy at 0:12.
Some of the comments are saying they are inspired by Kpop, hence the reason for the dance break during the song and the make-up. I do not remember American pop boy bands from the 90s wearing overtly visible make-up? Regardless, their make-up is not my issue, their hair is and their dancing could have been a little more synchronized.
I say, so what if they are Kpop inspired. Big Bang's 2006 La La La look in their music video is clearly American Urban/ Hip Hop inspired.
Here is a popular Kpop group with their hair and make-up well done



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